Future-Proofing the PR Department
Is the PR glass half full or half empty?
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PR, in the traditional sense, has no long term future. Discuss.
Gulp. Tough exam question. Especially if you work in PR.
We pose the question because we hear it all the time. From our clients, our prospects, the industry, and those that we meet every day doing our jobs.
Experienced communicators built their frame of reference and skills in a different world. No Twitter, no Facebook, no LinkedIn, and no tablets or smartphones. ‘Big data’ meant counting clippings. But is it really all that different?
Download the guide to find out what's changed and what stays the same in PR.