Six marketing metrics your boss actually cares about
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We know we work hard... We just need the best metrics to show it
Next time you’re presenting your department’s progress to your boss, don’t give them per-post Facebook engagement, or any other ‘softer’ metric. Give them what they want to see: KPIs that affect the bottom line. Learn how to show:
The price you pay to acquire a new customer
How much of the customer pie you can claim
The relationship between lifetime value of a customer and cost of creating them
The time it takes to earn back the cost of acquiring customers
The percentage of new business that’s directly driven by marketing
Marketing’s influence on leads during the buying cycle
73% of executives are sceptical that marketers are sufficiently focused on results that drive customer demand
We know we work hard... We just need the best metrics to show it
Next time you’re presenting your department’s progress to your boss, don’t give them per-post Facebook engagement, or any other ‘softer’ metric. Give them what they want to see: KPIs that affect the bottom line. Learn how to show:
The price you pay to acquire a new customer
How much of the customer pie you can claim
The relationship between lifetime value of a customer and cost of creating them
The time it takes to earn back the cost of acquiring customers
The percentage of new business that’s directly driven by marketing
Marketing’s influence on leads during the buying cycle
