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We know we work hard... We just need the best metrics to show it

Next time you’re presenting your department’s progress to your boss, don’t give them per-post Facebook engagement, or any other ‘softer’ metric. Give them what they want to see: KPIs that affect the bottom line. Learn how to show:
  • The price you pay to acquire a new customer
  • How much of the customer pie you can claim
  • The relationship between lifetime value of a customer and cost of creating them
  • The time it takes to earn back the cost of acquiring customers
  • The percentage of new business that’s directly driven by marketing
  • Marketing’s influence on leads during the buying cycle

73% of executives are sceptical that marketers are sufficiently focused on results that drive customer demand