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In our annual Tech Heads study of B2B buyers and decision-makers we investigated the impact longer purchasing decisions were having on marketers.

Today’s CMOs are six times more likely to lose sleep than gain it, compared to previous years. With the majority of them under increased pressure to hit targets, 90% of CMOs say they’re having to be more creative than ever to compete.

Download this report to discover:

  • What keeps marketers awake at night

  • What delays the buying decisions of your prospects

  • How to sleep better by making the connection between the two!

  • How to tell your brand’s story in a new way that will awaken your buyers

Fill in the form to download your copy of The Sleepless CMO

Why are businesses taking longer to make purchasing decisions? In our digital world of speed and convenience it doesn’t make sense that anything should take longer

Billy Hamilton-Stent – Client Strategy Director, Octopus Group