As the saying doesn’t quite go, without the business, there ain’t no show.
Sales and marketing functions are now inextricably linked. This means integrating Salesforce with your marketing automation system is a natural step to take for better management of the nurturing and lead generation process.
But integration isn’t always easy. So, we've come up with four key considerations to help you in this handy guide, including:
- Choosing the right marketing automation platform
- How marketing and sales should connect
- Mastering lead management
- How to fine tune the process
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