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First off, let’s not get too carried away with science.

We’re the kids at the back of the lab, scratching our heads at the periodic table…not propeller heads! But, we do love research and make a big habit of talking to B2B decision makers about buying trends.

A recent study undertaken by our research brand, Loudhouse, has some key learnings about buying trends in the IT sector. There are changes afoot and some reminders of old habits that are worth bringing to the attention of any marketing strategy.

The key themes from the data are:

    • The need to market to prospects more effectively

    • The marketing challenge of buying by committee

    • Talk business needs, not tech (again!)

    • There are some great stats in this e-book. Try and remember the big numbers before your next planning meeting. They might save you some money. They might even make you some!

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