B2BUYOLOGY: THE SCIENCE OF SALES
How to reach and engage with tech buyers
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We talk to a lot of B2B decision makers about buying trends.
A recent study undertaken by our research brand, Loudhouse, has some key lessons about buying trends in the IT sector.
The key themes from the data are:
- The need to market to prospects more effectively
- The marketing challenge of buying by committee
- Talk business needs, not tech (again!)
There are some great stats in this guide. Try and remember the big numbers before your next planning meeting and they might just save you some money. Or even make you some!
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