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IT buyers are 50% more likely to engage with vendors on LinkedIn than any other social network...So we've created a guide to help those working in B2B tech promote their business (and themselves!) on LinkedIn
The guide includes:
- An introduction on LinkedIn's position in the IT sector
- How to make your company's page IT buyer-friendly
Etiquette tips for engaging with contacts
- An overview on harnessing the power of LinkedIn groups
"Research shows IT buyers are 50% more likely to engage with vendors on LinkedIn than any other social network, and 2 in 3 are happy to connect with sellers on LinkedIn"