We spoke to 402 decision-makers in B2B about content consumption and buying behaviours...this is what we found out
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Tech Heads data shows that buyers are spending less time researching new products, but more time on making a purchasing decision– this is the Content Pinch Point
Tech Heads is an annual study of trends in content consumption and buyer behaviours for B2B businesses. This report is essential reading for marketers who want to know more about:
How long buyers in B2B spend researching new products
How purchasing decisions are being made
Stakeholders' appetite for content
The five key questions they should ask for planning campaigns in 2016
Practical advice for escaping the content pinch point
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Tech Heads data shows that buyers are spending less time researching new products, but more time on making a purchasing decision– this is the Content Pinch Point
Tech Heads is an annual study of trends in content consumption and buyer behaviours for B2B businesses. This report is essential reading for marketers who want to know more about:
How long buyers in B2B spend researching new products
How purchasing decisions are being made
Stakeholders' appetite for content
The five key questions they should ask for planning campaigns in 2016
Practical advice for escaping the content pinch point
