Free report: Tech Heads – The Content Pinch Point

We spoke to 402 decision-makers in B2B about content consumption and buying behaviours...this is what we found out

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This year's Tech Heads shows that marketing is defined by a contradiction: reaching audiences has never been easier; connecting with them has never been harder

Billy Hamilton-Stent – Client Strategy Director, Octopus Group

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Tech Heads data shows that buyers are spending less time researching new products, but more time on making a purchasing decision – this is the Content Pinch Point

Tech Heads is an annual study of trends in content consumption and buyer behaviours for B2B businesses. This report is essential reading for marketers who want to know more about:

  • How long buyers in B2B spend researching new products
  • How purchasing decisions are being made
  • Stakeholders' appetite for content
  • The five key questions they should ask for planning campaigns in 2016
  • Practical advice for escaping the content pinch point

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