Report: Tech Heads 2017 – The Breathless Business
We spoke to 201 B2B marketing and comms execs about what's making them breathless...this is what we found out
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In our annual Tech Heads study of B2B marketing and comms execs, we've discovered a series of problems around strategy, competitive pressures, internal priorities and coping with innovation.Marketing and comms execs are so overworked that they routinely work longer than their contracted hours. 77% admit to being stressed, 62% believe that their businesses don't see marketing as strategic in its approach, and 55% spend too much time fixing past problems.
Download this report to discover:
- The key drivers of marketing and comms execs' stress levels
- Ways to re-think, renew focus, disrupt and de-stress
- How to get your breath back by becoming slick, smart and strong
- How to develop a strategy that aligns with wider business goals
"Despite nearly half of marketing and comms execs thinking about strategy outside core hours, they’re losing the battle and spending too much time playing catch up".